Our Mission

Our mission is to celebrate oceans and the life within it through one of the best means of self-expression we know: Clothing. There is great beauty in the sea, and we want to showcase it in our designs and products. 

10% of our profits are donated to ocean conservation efforts. In 2022, our donations will be going to the Coral Reef Alliance. When you purchase 180tide, you are supporting coral reef conservation initiations around the world. Last year, CORAL:

- Surveyed over 2,200 coral colonies for bleaching and disease.

- Added 500 scientists and organizations around the world to its coral bleaching monitoring group.

- Installed 40 temperature loggers to monitor reef temperatures in Honduras.

- Captured 7,800 reef photos for habitat mapping and coral bleaching in the Mesoamerican Region, swimming more than 12 km.

Our goal is to inspire action and create a means to integrate protecting the ocean into our everyday lifestyles. Towards the end of 2022, we are aiming to release our recycled collection. Sign up for our mailing list to be notified.