Our mission is to celebrate oceans and the life within it through one of the best means of self-expression we know: Clothing. There is great beauty in the sea, and we want to showcase it in our designs and products.
10% of our profits are donated to ocean conservation efforts to the Coral Reef Alliance. When you purchase 180tide, you are supporting coral reef conservation initiations around the world. Last year, CORAL:
- Surveyed over 2,200 coral colonies for bleaching and disease.
- Added 500 scientists and organizations around the world to its coral bleaching monitoring group.
- Installed 40 temperature loggers to monitor reef temperatures in Honduras.
- Captured 7,800 reef photos for habitat mapping and coral bleaching in the Mesoamerican Region, swimming more than 12 km.