10% of our profits are donated to ocean conservation efforts to the Coral Reef Alliance. When you purchase 180tide, you are supporting coral reef conservation initiations around the world. Last year, CORAL: - Surveyed over 2,200 coral colonies for bleaching and disease. - Added 500 scientists and organizations around the world to its coral bleaching monitoring group. - Installed 40 temperature loggers to monitor reef temperatures in Honduras. - Captured 7,800 reef photos for habitat mapping and coral bleaching in the Mesoamerican Region, swimming more than 12 km.